Who We Are

Our Vision

  • To deeply understand multicultural audiences, and act as a guide to our clients in connecting with these audiences
  • To enhance our clients’ relationships with these audiences and act as a guide through strategic multicultural marketing initiatives and advice
  • To promote and celebrate the successes and importance of multicultural Australia with a focus on inclusivity, diversity and harmony
  • To lead as global multicultural marketing experts
  • To be futuristic and create best practices in the industry

Our promise to clients

  • In-depth audience understanding and cultural insights
  • Building relationships with multicultural audiences
  • Innovation and Creativity in all that we do
  • Thought leadership and best practices
  • Maximising return on investment

Our promise to multicultural Australia

  • Cultural sensitivity
  • Respect for diversity
  • Celebrating multicultural Australia’s successes
  • Honesty, integrity and transparency in all that we do

Our promise to our people

  • Cultural sensitivity
  • Respect for diversity – Understanding and respect of cultural differences
  • Honesty, integrity and transparency in all that we do
  • Creative, fun and dynamic environment
  • One vision – one team
The MultiConnexions Journey
2019

MultiConnexions awarded APAC Insider Australian Enterprise Award in the category of Best in Multicultural Marketing & Advertising 2019

2018

MultiConnexions continues to build top client portfolio having worked with 5 of the top 10 brands in Australia

2017

MultiConnexions launches Chinese Social Media services including WeChat & Weibo, providing end-to-end services including setting up, content creation & management.

2015

MultiConnexions CEO Sheba Nandkeolyar awarded the IAA Inspire – Champion Award for her lifetime achievement and contribution to the local, regional and global marketing communications industry – the only awardee from Australia.

2013

Multicall Connexions rebrands to MultiConnexions.

2011

Multicall Connexions – the only multicultural marketing agency to win the Gold Effie Award for Multicultural in Australia.

2009

Sheba joins as Co-Founder and CEO of Multicall Connexions

2008

MMG/MC Awards The 1st and the Furious Agency by Westpac

2006

MMG/Multicultural Connexions founded by Sheba Nandkeolyar as a subsidiary of McCann World Group Australia before going independent.

2003

Multicall founded by Joseph Assaf

Celebrating our journey – 15 years and beyond

The Leadership Team

  • Sheba Nandkeolyar CEO | Innovation & Media

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  • Angela Assaf CFO

  • Sanchay Mohan Head of Operations | Client Services

  • Daniel Assaf Strategy & Insights

  • Tushar Chaddha Client Services

  • Katrina Hall PR & Social Media

  • Aman Gupta Creative Services

The Leadership Team is supported by an in-house team of marketing specialists and consultants who speak over 30 languages – we are often referred to as a mini-UN by our clients.

The MCX Team is further supported by over 1,500 community task force members based in Australia, China, India, Hong Kong, Philippines and others.

Are you missing out on 33% of the Australian population? Contact us for a marketing audit

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MultiConnexions

Ground Floor, 256 Norton Street, Leichhardt, 2040 Australia

+61 2 8705 5600

sheba@multiconnexions.com.au

© 2020 MultiConnexions - Australia’s leading Multicultural Marketing & Advertising Agency

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