Who We Are

Our Vision

  • To deeply understand multicultural audiences, and act as a guide to our clients in connecting with these audiences
  • To enhance our clients’ relationships with these audiences and act as a guide through strategic multicultural marketing initiatives and advice
  • To promote and celebrate the successes and importance of multicultural Australia with a focus on inclusivity, diversity and harmony
  • To lead as global multicultural marketing experts
  • To be futuristic and create best practices in the industry

Our promise to clients

  • In-depth audience understanding and cultural insights
  • Building relationships with multicultural audiences
  • Innovation and Creativity in all that we do
  • Thought leadership and best practices
  • Maximising return on investment

Our promise to multicultural Australia

  • Cultural sensitivity
  • Respect for diversity
  • Celebrating multicultural Australia’s successes
  • Honesty, integrity and transparency in all that we do

Our promise to our people

  • Cultural sensitivity
  • Respect for diversity – Understanding and respect of cultural differences
  • Honesty, integrity and transparency in all that we do
  • Creative, fun and dynamic environment
  • One vision – one team

The Leadership Team

  • Sheba Nandkeolyar CEO | Strategy & Innovation

  • Sanchay Mohan COO | Finance & Client Services

  • Katrina Hall Head of PR & Social Media

  • Helen Eleni Argyropoulos-Venetopoulos Business Director

  • Tushar Chaddha Head of Digital | Media & Client Services

  • Daniel Assaf Business Director

  • Yancey Lu Creative Strategy

  • Taylor Emerton Marketing Promotions, Language & Client Services

The MCX Core Team is supported by an in-house team of marketing specialists and consultants who speak over 30 languages – we are often referred to as a mini-UN by our clients.

The MCX Core Team is further supported by over 1,500 community task force members based in Australia, China, India, Hong Kong, Philippines and others.

Are you missing out on 33% of the Australian population? Contact us for a marketing audit

Contact us

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© 2021 MultiConnexions - Australia’s leading Multicultural Marketing & Advertising Agency


Suite 704A, 275 Alfred Street North Sydney, 2060 Australia | +61 2 8705 5600 | sheba@multiconnexions.com.au

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