Who We Are

Our Vision

  • To deeply understand multicultural audiences, and act as a guide to our clients in connecting with these audiences
  • To enhance our clients’ relationships with these audiences and act as a guide through strategic multicultural marketing initiatives and advice
  • To promote and celebrate the successes and importance of multicultural Australia with a focus on inclusivity, diversity and harmony
  • To lead as global multicultural marketing experts
  • To be futuristic and create best practices in the industry

Our promise to clients

  • In-depth audience understanding and cultural insights
  • Building relationships with multicultural audiences
  • Innovation and Creativity in all that we do
  • Thought leadership and best practices
  • Maximising return on investment

Our promise to multicultural Australia

  • Cultural sensitivity
  • Respect for diversity
  • Celebrating multicultural Australia’s successes
  • Honesty, integrity and transparency in all that we do

Our promise to our people

  • Cultural sensitivity
  • Respect for diversity – Understanding and respect of cultural differences
  • Honesty, integrity and transparency in all that we do
  • Creative, fun and dynamic environment
  • One vision – one team
The MultiConnexions Journey
2003

Multicall founded by Joseph

Assaf AO – widely recognised as the pioneer of multicultural marketing in Australia and is the Chairman of Ethnic Business Awards the longest running Ethnic Business Awards in Australia

2006

MMG (Multicultural Connexions) founded by Sheba Nandkeolyar as a subsidiary of McCann World Group Australia before going independent.

2008

Multicall and Multicultural Connexions merge to form the country’s largest independent multicultural marketing and advertising agency – MultiConnexions

2011

MultiConnexions wins the top Gold Effie Award in Australia for Multicultural – the only company to win this award to date.

2015

Sheba Nandkeolyar awarded the IAA Inspire – Champion Award for her lifetime achievement and contribution to the local, regional and global marketing communications industry.

2017

MultiConnexions announces joint venture with WeChat agency, a Tencent business partner – to provide end-to-end WeChat services to Australian and New Zealand clients.

2018

MultiConnexions expands beyond Sydney, with support offices in Melbourne, China, Hong Kong and India

Celebrating our journey – 15 years and beyond

The MCX Core Team

  • Sheba Nandkeolyar CEO

    •

  • Angela Assaf CFO

  • Alister Park Director – Strategy & Business Operations

  • Georgina Lionatos Director – Client Services

  • Sanchay Mohan Head of Operations | Account Director

  • Marija Kovacevic Media Director

  • Diksha Lepcha Head of Creative Services

  • Katrina Hall PR & Social Media Manager

  • Hardik Malik Media Manager

  • Aman Gupta Graphic Designer

  • Dennis Nguyen Client Servicing Executive

  • Anabelle Yong Client Servicing Executive

  • Briana Giraldi Media Executive

  • Alice Liu Chinese Specialist & PR Executive

  • Shuang Guan Chinese Specialist & Accountant

Like a mini-UN, the MultiConnexions core team speak over 30 languages and are supported by 15 specialists and consultants across Australia. Over 1,500 community task force members support MultiConnexions campaigns and marketing initiatives.

Are you missing out on 33% of the Australian population? Contact us for a marketing audit

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MultiConnexionsGround Floor, 256 Norton Street, Leichhardt, 2040 Australia

+61 2 8705 5600

© 2018 MultiConnexions - Australia’s leading Multicultural Marketing & Advertising Agency

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