Who We Are

Our Vision

  • To deeply understand multicultural audiences, and act as a guide to our clients in connecting with these audiences
  • To enhance our clients’ relationships with these audiences and act as a guide through strategic multicultural marketing initiatives and advice
  • To promote and celebrate the successes and importance of multicultural Australia with a focus on inclusivity, diversity and harmony
  • To lead as global multicultural marketing experts
  • To be futuristic and create best practices in the industry

Our promise to clients

  • In-depth audience understanding and cultural insights
  • Building relationships with multicultural audiences
  • Innovation and Creativity in all that we do
  • Thought leadership and best practices
  • Maximising return on investment

Our promise to multicultural Australia

  • Cultural sensitivity
  • Respect for diversity
  • Celebrating multicultural Australia’s successes
  • Honesty, integrity and transparency in all that we do

Our promise to our people

  • Cultural sensitivity
  • Respect for diversity – Understanding and respect of cultural differences
  • Honesty, integrity and transparency in all that we do
  • Creative, fun and dynamic environment
  • One vision – one team
The MultiConnexions Journey
2019

MultiConnexions awarded APAC Insider Australian Enterprise Award in the category of Best in Multicultural Marketing & Advertising 2019

2018

MultiConnexions continues to build top client portfolio having worked with 5 of the top 10 brands in Australia

2017

MultiConnexions launches Chinese Social Media services including WeChat & Weibo, providing end-to-end services including setting up, content creation & management.

2015

MultiConnexions CEO Sheba Nandkeolyar awarded the IAA Inspire – Champion Award for her lifetime achievement and contribution to the local, regional and global marketing communications industry – the only awardee from Australia.

2013

Multicall Connexions rebrands to MultiConnexions.

2011

Multicall Connexions – the only multicultural marketing agency to win the Gold Effie Award for Multicultural in Australia.

2009

Sheba joins as Co-Founder and CEO of Multicall Connexions

2008

MMG/MC Awards The 1st and the Furious Agency by Westpac

2006

MMG/Multicultural Connexions founded by Sheba Nandkeolyar as a subsidiary of McCann World Group Australia before going independent.

2003

Multicall founded by Joseph Assaf

Celebrating our journey – 15 years and beyond

The MCX Leadership

  • Sheba Nandkeolyar CEO and Director of Strategy & Insights

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  • Angela Assaf CFO

  • Sanchay Mohan Head of Operations | Account Director

  • Daniel Assaf Strategy Advisor

  • Marija Kovacevic Media Advisor

  • Tushar Chaddha Account Director

  • Helen Eleni Argyropoulos-Venetopoulos Business & Research Director

  • Katrina Hall PR Manager

  • Aman Gupta Studio Manager

Like a mini-UN, the MultiConnexions core team speak over 30 languages and are supported by 15 specialists and consultants across Australia. Over 1,500 community task force members support MultiConnexions campaigns and marketing initiatives.

Are you missing out on 33% of the Australian population? Contact us for a marketing audit

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MultiConnexions

Ground Floor, 256 Norton Street, Leichhardt, 2040 Australia

+61 2 8705 5600

© 2018 MultiConnexions - Australia’s leading Multicultural Marketing & Advertising Agency

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