Who We Are

Our Vision

  • To deeply understand multicultural audiences, and act as a guide to our clients in connecting with these audiences
  • To enhance our clients’ relationships with these audiences and act as a guide through strategic multicultural marketing initiatives and advice
  • To promote and celebrate the successes and importance of multicultural Australia with a focus on inclusivity, diversity and harmony
  • To lead as global multicultural marketing experts
  • To be futuristic and create best practices in the industry

Our promise to clients

  • In-depth audience understanding and cultural insights
  • Building relationships with multicultural audiences
  • Innovation and Creativity in all that we do
  • Thought leadership and best practices
  • Maximising return on investment

Our promise to multicultural Australia

  • Cultural sensitivity
  • Respect for diversity
  • Celebrating multicultural Australia’s successes
  • Honesty, integrity and transparency in all that we do

Our promise to our people

  • Cultural sensitivity
  • Respect for diversity – Understanding and respect of cultural differences
  • Honesty, integrity and transparency in all that we do
  • Creative, fun and dynamic environment
  • One vision – one team

The Leadership Team

  • Sheba Nandkeolyar CEO | Strategy & Innovation

  • Sanchay Mohan COO | Finance & Client Services

  • Katrina Hall Head of PR & Social Media

  • Helen Eleni Argyropoulos-Venetopoulos Business Director

  • Tushar Chaddha Head of Digital | Media & Client Services

  • Daniel Assaf Business Director

  • Yancey Lu Creative Strategy

  • Taylor Emerton Marketing Promotions, Language & Client Services

The MCX Core Team is supported by an in-house team of marketing specialists and consultants who speak over 30 languages – we are often referred to as a mini-UN by our clients.

The MCX Core Team is further supported by over 1,500 community task force members based in Australia, China, India, Hong Kong, Philippines and others.

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© 2021 MultiConnexions - Australia’s leading Multicultural Marketing & Advertising Agency


Suite 704A, 275 Alfred Street North Sydney, 2060 Australia | +61 2 8705 5600 | sheba@multiconnexions.com.au

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