Multicultural Marketing is a business opportunity - let MultiConnexions
help you grow your revenue and your business
Australia’s rapidly changing cultural and demographic trends demand an in-depth understanding of the multicultural landscape. MultiConnexions leads in Australia with multicultural marketing research though The MCX Lifestyle Survey – MultiConnexions’ own proprietary planning and insight building tool developed to understand ongoing consumer behaviour based on audience insights, product preferences and purchasing habits as well as brand awareness in various industries. We convert complex data into crucial marketing insights that shape marketing. Carve out a competitive advantage for your brand using our insights to create a strategy that aligns with your audience requirements and is culturally relevant.
Australia’s rapidly changing cultural and demographic trends demand an in-depth understanding of the multicultural landscape. We convert complex data into crucial marketing insights that shape the marketing initiatives undertaken. Carve out a competitive advantage for your brand using our insights to create a strategy that aligns with your audience requirements and is culturally relevant.
Our in-house creative development team works hand-in-hand with our strategy and language development teams to create stunning, end-to-end creative campaigns that will propel your brand towards a leadership position in the multicultural market space.
We don’t just translate – we trans-create, and develop impactful copy enriched with cultural insights that resonates with the target audience. Our rigorous language development processes – including trans-creation, independent checking and cultural testing – ensure the most exacting standards.
Our in-house media planning and buying experts are equipped with the right channel and audience insights to drive your brand presence to new levels among multicultural audiences including those who speak a language other than English (LOTE). We help you maximise the impact of your advertising campaign in the most cost-effective way maximising our relationships with media channels that multicultural and ethnic communities follow and trust.
MultiConnexions drives digital media strategies that are backed by data and insights. With a deep-dive approach to understanding the growth opportunities for your business, we ensure programmatic buy is based on cultural insights and access the best performing DSPs across the world so each campaign performs to its optimum. We understand multicultural audiences – from languages to how they consume their media and what they search for through to how to tap on them across their purchase journey.
Multicultural audiences often live and breathe through social media. Through incisive, creative and compelling initiatives, we deliver great results to endear and connect your brand to your audience. WeChat and Weibo are hugely popular with Chinese audiences, and MultiConnexions has a JV with leading Chinese agency and Tencent Holdings business partner – WeChat Agency.
Public Relations initiatives form an integral part of winning hearts and minds over in a highly credible and authentic manner – particularly among multicultural audiences, where media and influencers play a critical role in shifting perceptions and positively influencing your audience. MultiConnexions PR is the key to connecting you with your audience.
Watch the power of word-of-mouth work for your brand, as our network of Key Opinion Leaders (KOLs) and multicultural audience influencers become your brand advocates! Our long-standing relationships with culturally and linguistically diverse (CALD) communities, organisations, businesses, KOLs, influencers, youth leaders and more help you harness the power of partnerships.
Experiential is to re-imagine your brand experience. It is about bringing the audience what they love and tying that together with your brand. We help you create brand experiences that will not only engage, empower and enthuse your audience, but will also make your brand a part of their world.
- Research, Planning and Strategy
- Multicultural Planning and Strategy
- Creative Development
- Language Development
- Media Planning & Buying
- Digital Marketing
- Social Media
- Public Relations
- Community Engagement