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Multicultural Marketing

Multicultural Marketing is a business opportunity - let MultiConnexions
help you grow your revenue and your business

Australia’s rapidly changing cultural and demographic trends demand an in-depth understanding of the multicultural landscape. MultiConnexions leads in Australia with multicultural marketing research though The MCX Lifestyle Survey – MultiConnexions’ own proprietary planning and insight building tool developed to understand ongoing consumer behaviour based on audience insights, product preferences and purchasing habits as well as brand awareness in various industries. We convert complex data into crucial marketing insights that shape marketing. Carve out a competitive advantage for your brand using our insights to create a strategy that aligns with your audience requirements and is culturally relevant.

Our in-house creative development team works together with our strategy and language development teams to create stunning, end-to-end creative campaigns that will propel your brand towards a leadership position in the multicultural market space. We shape a creative direction and conceptualisation that will cut through and win over the hearts and minds of multicultural audiences, who often have vastly different triggers.

Working with over 90 languages, our NAATI-qualified translators create meaningful copy distinguished by its high quality. Our rigorous language development processes – including independent checking and back translations – ensure the most exacting standards are met.  From a creative language writing perspective, we don’t just translate – we go beyond to trans-create, and develop impactful copy enriched with cultural insights that resonates with the target audience. For detailed information, visit our dedicated sister company Language Services.

Diversity and cultural testing offer a means for those in the advertising and marketing world to have a quick sense check and understand if a proposed campaign or message or tactic is likely to work with diverse marketing audiences or not (and why). It is an essential and simple step to avoid wasted budgets, stereotypes, alienating or offending diverse audiences with inadvertent missteps. For detailed information, visit our dedicated sister company Diversity Testing.

MultiConnexions drives digital media strategies that are backed by data and insights. With a deep-dive approach to understanding the growth opportunities for your business, we ensure programmatic buy is based on cultural insights and access the best performing DSPs across the world so each campaign performs to its optimum. We understand multicultural audiences – from languages to how they consume their media and what they search for through to how to tap on them across their purchase journey.

Our in-house media planning and buying experts are equipped with the right channel and audience insights to drive your brand presence to new levels among multicultural audiences including those who speak a language other than English (LOTE). We help you maximise the impact of your advertising campaign in the most cost-effective way maximising our relationships with media channels that multicultural and ethnic communities follow and trust.

Multicultural audiences often live and breathe through social media. Through incisive, creative, and compelling initiatives, we deliver great results to endear and connect your brand to your audience. WeChat and Weibo are hugely popular with Chinese audiences, and MultiConnexions has in-house capabilities to launch, manage and grow your presence on these channels too.

MultiConnexions is your trusted partner in reaching the Chinese audience in Australia. Our Chinese marketing services include consulting, Chinese social media, Chinese media, Chinese websites, PR and KOLs, social listening and more. For detailed information, visit our dedicated sister company Digital Panda.

Public Relations initiatives form an integral part of winning hearts and minds over in a highly credible and authentic manner – particularly among multicultural audiences, where media and influencers play a critical role in shifting perceptions and positively influencing your audience. MultiConnexions PR is the key to connecting you with your audience. Whether it is a campaign launch event, an extension of your mainstream media releases, a tactical engagement of multicultural KOLs or something else, MultiConnexions is your dedicated multicultural PR partner.

Watch the power of word-of-mouth work for your brand, as our network of Key Opinion Leaders (KOLs) and multicultural audience influencers become your brand advocates! Our long-standing relationships with culturally and linguistically diverse (CALD) communities, organisations, businesses, KOLs, influencers, youth leaders and more help you harness the power of partnerships.

  • Research, Planning and Strategy
  • Creative Development
  • Language Development
  • Cultural and Diversity Testing
  • Digital Media Planning & Buying
  • Traditional Media Planning & Buying
  • Social Media
  • Chinese Marketing
  • Public Relations
  • Community Engagement
Click here to begin the conversation today.

How Can MCX Help YOU?

We know our audience.

We have in-depth insights into what motivates and drives multicultural audiences in Australia. Our extensive understanding of their country of origin influences allows for cutting-edge marketing strategies that provide results.

We open doors to new revenue streams.

Our extensive expertise in the multicultural space is an imperative asset to any brand wanting to access Australia’s 12+ million multicultural audience, who are either born overseas or have at least one parent born overseas – an audience representing over $100 billion in revenue.

Multicultural marketing is an art as well as a science. It follows the same rigorous analysis and planning as mainstream advertising. In fact, it requires even more – by way of cultural testing and understanding of country-of-origin influences.

It goes beyond language translations and tap on cultural drivers to purchase decisions. Marketing taps on niche reach solutions which go beyond mainstream media opportunities.

We are results focused.

Moving away from the one size fits all strategy, MCX tailors solutions to maximise campaign ROI.

Every campaign is meticulously planned with detailed audience analysis, media receptivity, purchase drivers and creative and cultural relevance – ensuring our solutions deliver and exceed on business objectives.

Over and over again, MultiConnexions’ campaigns deliver ROI which outperform mainstream ROI metrics.

Are you missing out on the multicultural revenue opportunity?
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