What we do

Multicultural Marketing

Australia’s rapidly changing cultural and demographic trends demand an in-depth understanding of the multicultural landscape. We convert complex data into crucial marketing insights that shape the marketing initiatives undertaken. Carve out a competitive advantage for your brand using our insights to create a strategy that aligns with your audience requirements and is culturally relevant.

Our in-house creative development team works hand-in-hand with our strategy and language development teams to create stunning, end-to-end creative campaigns that will propel your brand towards a leadership position in the multicultural market space.

We don’t just translate – we trans-create, and develop impactful copy enriched with cultural insights that resonates with the target audience. Our rigorous language development processes – including trans-creation, independent checking and cultural testing – ensure the most exacting standards.

Our in-house media planning and buying experts are equipped with the right channel and audience insights to drive your brand presence to new levels among multicultural audiences including those who speak a language other than English (LOTE). We help you maximise the impact of your advertising campaign in the most cost-effective way maximising our relationships with media channels that multicultural and ethnic communities follow and trust.

Digital marketing is an essential way of reaching your audience. This includes advertising through search engines, websites, apps, remarketing, programmatic and more. There’s a myriad of advertising channels – and whether we use email, websites, mobile or otherwise – we create, monitor and continually revise your creatives to ensure a cutting-edge and holistic solution.

Multicultural audiences often live and breathe through social media. Through incisive, creative and compelling initiatives, we deliver great results to endear and connect your brand to your audience. WeChat and Weibo are hugely popular with Chinese audiences, and MultiConnexions has a JV with leading Chinese agency and Tencent Holdings business partner – WeChat Agency.

MultiConnexions leads in Australia with multicultural marketing research though The MCX Lifestyle Survey – MultiConnexions’ own proprietary planning and insight building tool developed to understand ongoing consumer behaviour based on audience insights, product preferences and purchasing habits as well as brand awareness in various industries.

Public Relations initiatives form an integral part of winning hearts and minds over in a highly credible and authentic manner – particularly among multicultural audiences, where media and influencers play a critical role in shifting perceptions and positively influencing your audience. MultiConnexions PR is the key to connecting you with your audience.

Watch the power of word-of-mouth work for your brand, as our network of Key Opinion Leaders (KOLs) and multicultural audience influencers become your brand advocates! Our long-standing relationships with culturally and linguistically diverse (CALD) communities, organisations, businesses, KOLs, influencers, youth leaders and more help you harness the power of partnerships.

Experiential is to re-imagine your brand experience. It is about bringing the audience what they love and tying that together with your brand. We help you create brand experiences that will not only engage, empower and enthuse your audience, but will also make your brand a part of their world.

  • Multicultural Planning and Strategy
  • Creative Development
  • In-language Trans-creation
  • Media Planning & Buying
  • Digital Marketing
  • Social Media
  • Competitive Analysis & Research
  • Public Relations
  • Community Connections
  • Experiential
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How Can MCX Help YOU?

We know our audience.

We have in-depth insights into what motivates and drives multicultural audiences in Australia. Our extensive understanding of their country of origin influences allows for cutting-edge marketing strategies that provide results.

We open doors to new revenue streams.

Our extensive expertise in the multicultural space is an imperative asset to any brand wanting to access Australia’s 12+ million multicultural audience, who are either born overseas or have at least one parent born overseas – an audience representing over $100 billion in revenue.

Multicultural marketing is an art as well as a science. It follows the same rigorous analysis and planning as mainstream advertising. In fact, it requires even more – by way of cultural testing and understanding of country-of-origin influences.

It goes beyond language translations and tap on cultural drivers to purchase decisions. Marketing taps on niche reach solutions which go beyond mainstream media opportunities.

We are results focused.

Moving away from the one size fits all strategy, MCX tailors solutions to maximise campaign ROI.

Every campaign is meticulously planned with detailed audience analysis, media receptivity, purchase drivers and creative and cultural relevance – ensuring our solutions deliver and exceed on business objectives.

Over and over again, MultiConnexions’ campaigns deliver ROI which outperform mainstream ROI metrics.

Are you missing out on 33% of the Australian population? Contact us for a marketing audit

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