- Multicultural Planning and Strategy
- Creative Development
- In-language Trans-creation
- Media Planning & Buying
- Digital Marketing
- Social Media
- Competitive Analysis & Research
- Public Relations
- Community Connections
We have in-depth insights into what motivates and drives multicultural audiences in Australia. Our extensive understanding of their country of origin influences allows for cutting-edge marketing strategies that provide results.
Our extensive expertise in the multicultural space is an imperative asset to any brand wanting to access Australia’s 12+ million multicultural audience, who are either born overseas or have at least one parent born overseas – an audience representing over $100 billion in revenue.
Multicultural marketing is an art as well as a science. It follows the same rigorous analysis and planning as mainstream advertising. In fact, it requires even more – by way of cultural testing and understanding of country-of-origin influences.
It goes beyond language translations and tap on cultural drivers to purchase decisions. Marketing taps on niche reach solutions which go beyond mainstream media opportunities.
Moving away from the one size fits all strategy, MCX tailors solutions to maximise campaign ROI.
Every campaign is meticulously planned with detailed audience analysis, media receptivity, purchase drivers and creative and cultural relevance – ensuring our solutions deliver and exceed on business objectives.
Over and over again, MultiConnexions’ campaigns deliver ROI which outperform mainstream ROI metrics.