Celebrate life…and enjoy…life is too short! Any negative situation in life or work can be turned into a positive outcome. And if you make people the key in all that you do, the outcome is always successful!
Sheba’s promise as a CEO is to transform every agency client relationship into a true strategic marketing partnership. Treat clients’ business and their money as your own! Discover what you love doing and get paid for it too!
Sheba thinks on her feet and values change as a way of life. As a leading multicultural strategist, her strategic insights & advice have assisted marketers across several industry categories including financial services, telecom, automobiles, health, pharmaceuticals and various FMCGs.
Her strength lies in assisting marketers to drive new market segmentation strategies, such as the highly profitable multicultural segment, adding them to become a regular part of the prevailing marketing mix. Sheba is a leading Cross-Cultural trainer and leads the India practice. She contributes to facilitations of bilateral trade between Australia and Asian countries, especially India, through her Industry &amb; Board positions. She continues fostering her passion for mentoring and training young people to tenter the world of Marketing &amb; Communication. She is a regular speaker at industry conferences, client offsite planning meetings and at universities including the Australian School of Business.
Cross border experience across Australia, China, India, U.K., Germany & USA markets
Australian Federal Government – ATO, DIMA, DOHA, AQIS, Census among others
NSW Government – EPA, Sydney Water, NSW Tourism, RTA (RMS) among others
Asia/India Clients – Coca-Cola, Nestle, Glaxo, Reckitt, Uni Lever, Emami Group, India Tourism, BHEL, State Bank of India, LIC and Unit Trust of India among others
Australian commercial clients – Telstra, ANZ, Moet Hennessy, HSBC, Toyota, MBF-BUPA Group, VISA, NRMA-IAG, Telstra, Australia Post, Western Union, Westpac, NAB, CBA, Boots, Disney among others