Industry Experience:

Sheba leads the agency as a very hands on CEO,
involving herself in working on clients’ marketing strategies
and leading the team.

Sheba thinks on her feet and values change as a way of life. As a leading multicultural strategist, her strategic insights & advice have assisted marketers across several industry categories including financial services, telecom, automobiles, health, pharmaceuticals and various FMCGs.

Her strength lies in assisting marketers to drive new market segmentation strategies, such as the highly profitable multicultural segment, adding them to become a regular part of the prevailing marketing mix. Sheba is a leading Cross-Cultural trainer and leads the India practice. She contributes to facilitations of bilateral trade between Australia and Asian countries, especially India, through her Industry &amb; Board positions. She continues fostering her passion for mentoring and training young people to tenter the world of Marketing &amb; Communication. She is a regular speaker at industry conferences, client offsite planning meetings and at universities including the Australian School of Business.

Current Industry Positions:

• Global Vice President – Diversity & Inclusion, International Advertising Association
• Vice President, International Advertising Association (IAA) Australia Chapter
• National Chair, Women in Business Chapter, AIBC
• Advisory Board Member of Media Diversity Australia

Past Experience:

• Two decades of global industry experience across the fields of Marketing, Advertising and Communications
• Programme cum Marketing Faculty Member, IIM, Lucknow (Indian Institute of Management, India)
• Senior Management roles at McCann &amb; Interpublicity
• Founder of MMG Australia / Multicultural Connexions, now integrated with Multicall as MultiConnexions
• Board Member, Australia India Council
• National Chair, Australia India Business Council