Wenjun Launch Channels: BTL, Community Engagement, Experiential

Client: Moet Hennessy
Media:  KOL & Media Launch, Media Relations
Languages: Chinese 


MultiConnexions worked with Moet Hennessy to launch their premium Baijiu product, Wenjun, to the Chinese-Australian audience. We created a series of bespoke events in Sydney and Melbourne, pairing Wenjun with the food it best complements and hosted a hand-picked group of Chinese influencers and Media leaders. The event was then followed up with an extensive media relations program, where we secured a strong media presence during the launch period.

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