Media: Display, Mobile, WeChat, Facebook, Telstra.com
Audiences Targeted: South Asian & Chinese-speaking
Telstra understands that a reliable home internet connection is key to any household, however different audience segments have different needs. Telstra worked hand in hand with MultiConnexions, with one aim – to tap into the South Asian and Chinese markets. Focusing on the key insight that entertainment + education are purchase drivers for home internet, this campaign aimed to showcase the various ways in which the whole household can benefit from the reliability of the Telstra Smart Modem and unlimited data. MultiConnexions also consulted on the talent casting and image direction for the photo shoot which showcased South Asian and Chinese families enjoying special moments together, thanks to a great internet connection.