Arik Levy Mathusalem Launch Channels: BTL, Community Engagement

Client: Moet Hennessy
Media:  KOL & Media Launch, Media Relations
Languages: Chinese 

 

It’s not often than you get to work with Cognac Royalty. MultiConnexions was fortunate enough to work closely with Moet Hennessy to create a series of bespoke events and unique experiences for KOLs within Australia’s Chinese community to launch the special edition Hennessy Mathusalem, designed by renowned artist Arik Levy. Modern Australian cuisine was paired thoughtfully with Hennessy XO cognac and served to a hand-picked guest list of Chinese influencers and opinion leaders. Hosted by Maurice Hennessy (eighth-generation of the house of Hennessy) at Black by Ezard and the iconic Quay restaurant, the events were an unforgettable way to experience the Hennessy brand. The experiences were featured heavily in key Chinese media titles, aimed at the HNWI audience.

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