Acceptance of diversity is part of our society in Australia and Australians do diversity really well when it comes to opening doors to migrants from across borders and helping them build their future here. After all, close to 47% of our population were born overseas or have a parent born overseas, of which, approximately 25% …
Diversity in Business – Finally in the Limelight Read More »
For many, India is a scary place. The sheer thought of undertaking any type of business with India would be worrying because of the challenges, uncertainties and the very real possibility that you might end up with a raw deal of high-cost, low-quality output. In fact, Mark Thirwell, Chief Economist of Austrade, while speaking in …
Mid-autumn day is the second most important Chinese festival after the Lunar New Year. It is a time for family and friends to get together. It is also a time when people do a lot of shopping! Today I will share with you a story of how a white collar Chinese guy seized the opportunity …
And a little piece of your money on Mid-Autumn’s Day! Read More »
I moved to Australia in February this year. The first thing I did after getting off the plane is asking the airport security if there is an app people use to book cabs. The security guy was slightly puzzled and said, “Well I guess there are, but there are taxis waiting over there. You don’t …
Do you have an active presence on WeChat that doesn’t seem to be working? Are you posting WeChat articles that are not effectively reaching the Chinese audience? Is having a WeChat subscription account enough to target Chinese audiences? A new age has dawned! Digital marketing for the Chinese audience has been changing while the world …
Cultural Marketing to the Chinese in the Digital Age: Not just about WeChat Read More »
Digital Disruption is no longer just a buzz word that describes the ascending age of technology and how it is disrupting the way business is done. Digital disruption is now a term that describes the environment in which today’s businesses function. It is not only about changing technology, but also about the pace at which …
Ethnic Businesses Leading in the Age of Digital Disruption Read More »
No doubt, in the past year you’ve heard at least one person make the grand statement “We’re living in a digital world now!” As far as we can see, they’re not wrong. In our daily work here at MCX we have certainly observed and experienced the shift in behaviour of multicultural audiences from physical to …
Is there Still a Place for Experiential Marketing in a Digital World? Read More »
Programmatic media buying is a term thrown around a lot among digital and other media agencies. It is referred to as the future of online advertising; primarily because it will digitalize all media advertisement buying processes in the near future. A demand for automation of the buying, booking and tracking process for ad placements led …
Media Digitization – The World of Programmatic Buying Read More »
